JUST LIKE YOUR GRANDMA USED TO MAKE,
EXCEPT WITH BETTER POSITIONING

Commercial
Strategy
& GTM

Get in toucH

Positioning.

Turning friction into forward motion.

From fuzzy ideas to sharper execution, I help make things click. Offer, story, structure, stakeholders – all aligned so the work can actually move.

Operations.

Ambition, minus the theatre. Some ideas need more than enthusiasm and a moodboard. I help shape them into something clearer, stronger and commercially useful before they collapse under their own ambition.

Strategy.

Smart, sharp and built to land. Good ideas are everywhere. The trick is making them survive contact with reality. I help turn complexity into work people can actually understand, buy into and move forward with.

Services

HERE ARE A HANDFUL OF WAYS I CAN HELP YOU MAKE YOUR OFFER, STORY AND COMMERCIAL STRUCTURE BEHAVE A BIT BETTER.

Storytelling

If the work is good but the story is fuzzy, people hesitate. I help sharpen propositions, messaging and structure so your value feels clearer and easier to buy into.

Marketing

From launches to supporting campaigns, I help shape the strategy, story and structure so the work connects properly – not just creatively, but commercially too.

Content

From sharp one-liners to stronger brand narratives, I develop content that sounds like a human, lands like it matters, and actually helps move things forward.

GTM Strategy

I turn goals into plans people can actually work with. Clearer positioning, better launch logic, smarter priorities, less strategic fog.

On- & Offline

Digital, physical or somewhere in between, I help make the experience feel joined-up, intentional and worth remembering.

B2B & B2C

The same principles still apply: clarity, relevance, timing and a message that doesn’t sound like it was approved by twelve people.

Clients

Don’t tell them I took some glorious naps
Get in touch

About

I’ll keep it short, MIRACLES DO HAPPEN.

Commercially Sharp

Strategy with structure

Lightning Fast

Deadline yesterday? Still manageable.

No Nonsense

Clear thinking, cleaner execution

Pana-who?

Panamon is where strategy, story and structure stop pretending they don’t need each other. I help businesses sharpen their positioning, clean up their messaging and build commercial logic teams can actually use.

Pana-why?

Because most businesses don’t have an idea problem. They have a clarity problem. Or a momentum problem. Or a “everyone means something different when they say strategy” problem. That’s where I come in.

Pana-how?

By asking the annoying useful questions, making complex things easier to explain, and helping good ideas survive contact with reality. Less fluff. More clarity, momentum and work that lands.

Testimonials.

NICE THINGS PEOPLE SAID WITHOUT LEGAL PRESSURE
Hein Strijker
    Hein Strijker

    Account & Partnership Director DEPT®

    Bram doesn’t give up easily. And is a very pleasant person to work with. Down to earth, driven and sympathetic. Packed with interesting and creative ideas and never afraid to give his opinion.

    Tuyet Nga Bui Thi
      Tuyet Nga Bui Thi

      Owner – NUI Digital Marketing

      Bram is my go to creative guy for some time now, never disappointed by his output. He has a mind of his own but uses his business savviness in a way that benefits your campaigns.

      Thomas Battaille
        Thomas Battaille

        Concepts & Projects at Lidl Stiftung GmbH & Co. kG

        Bram had tremendous ideas and was always supportive of our colleagues and suppliers. He’s a top-notch designer and a wise art director who’d made a tremendous addition to any marketing team.

        Geert Degrande
          Geert Degrande

          Co-Founder Re-story Impact Journalistiek at Re-story

          It was a pleasure to work with Bram on the several projects we collaborated in. He combines a creative mind with great result driven efficacity. A strong designer that keeps the scope in mind.