{"id":898,"date":"2026-06-23T15:07:24","date_gmt":"2026-06-23T15:07:24","guid":{"rendered":"https:\/\/panamon.be\/index.php\/nl\/werkveld\/"},"modified":"2026-06-24T12:15:40","modified_gmt":"2026-06-24T12:15:40","slug":"werkveld","status":"publish","type":"page","link":"https:\/\/panamon.be\/index.php\/nl\/werkveld\/","title":{"rendered":"Werkveld &#038; merken"},"content":{"rendered":"\n<div class=\"wp-block-group pana-site is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"skip wp-block-paragraph\"><a href=\"#main\">Naar inhoud<\/a><\/p>\n\n\n\n<header class=\"wp-block-group nav is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group nav-inner is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized logo\"><a href=\"https:\/\/panamon.be\/index.php\/nl\/\"><img decoding=\"async\" src=\"https:\/\/panamon.be\/wp-content\/uploads\/2022\/10\/Panamon_Logo_Temp.png\" alt=\"Panamon\"\/><\/a><\/figure>\n\n\n<nav class=\"is-responsive items-justified-right menu wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-b507c051 wp-block-navigation-is-layout-flex\" aria-label=\"Panamon Menu NL\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right menu wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/diensten\/\"><span class=\"wp-block-navigation-item__label\">Diensten<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/sneak-peek\/\"><span class=\"wp-block-navigation-item__label\">Sneak Peek<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/werkveld\/\"><span class=\"wp-block-navigation-item__label\">Werkveld<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/over-bram\/\"><span class=\"wp-block-navigation-item__label\">Over Bram<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/\"><span class=\"wp-block-navigation-item__label\">EN<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/contact\/\"><span class=\"wp-block-navigation-item__label\">Contact<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/header>\n\n\n\n<main id=\"main\" class=\"wp-block-group site-main is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group page-hero grid-bg is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"kicker wp-block-paragraph\">Werkveld<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Brede range. Zelfde patroon.<\/h1>\n\n\n\n<p class=\"lead wp-block-paragraph\">Het werk beweegt tussen verschillende kamers zonder de draad te verliezen: merk, sales, creatie, tech, productie, partnerships, operations en de mensen die het idee moeten laten landen.<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-head is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Waar ik op werkte.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sommige namen zijn klanten, andere partners, sponsors, platformen of projectcontexten. De rode draad zit in het soort werk: veel bewegende delen, commerci\u00eble druk en nood aan iemand die het geheel leesbaar maakt.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group shell brand-grid is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Yondr<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spaces<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DIVE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plein Publiek<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WOOM<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conge<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ARTCADE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Volstok<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verkeerszaken.be<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BRAKO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Flexnest<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WorkForce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coolblue<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">bol.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ajax Amsterdam<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wacom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tech Data<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toon Boom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Red Bull<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tomorrowland<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MSI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erazer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TX One<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile Vikings<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JBL Quantum<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Proximus<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sony Music<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sony Pictures<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asmodee<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ICI Paris XL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Old Spice<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AXE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Monster Energy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aiki Noodles<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dyson<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;Oreal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson &amp; Johnson<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bayer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BASF<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lidl<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Game Mania<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belbal<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CCEP<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JIMS Fitness<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etsy Europe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nissin<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VRT \/ MNM<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Film Fest Gent<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heroes Comic Con<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FACTS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metropole Orchestra<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sogeti<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standaard Uitgeverij<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deminor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PlayStation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nintendo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xbox<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEGA \/ Sports Interactive<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bethesda<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gearbox<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wizards of the Coast<\/p>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group section tight is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell cards is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"num wp-block-paragraph\">Fandom &amp; marketing<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cultuur met mechaniek.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Campagnes, livestreamformats, communities, creators, branded maps, retailactivaties en speelse routes die meer nodig hebben dan een logo erbovenop.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"num wp-block-paragraph\">Immersive<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Verhalen waar je in stapt.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Venue-IP, expo\u2019s, AI-lagen, touring formats, publiekscopy en partnerships rond ervaringen die tegelijk verwondering en structuur nodig hebben.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group card is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"num wp-block-paragraph\">Operations<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Systemen die bewegen.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot, contentkalenders, request flows, serverstructuren en CRM-logica die werk zichtbaar, traceerbaar en minder afhankelijk maken van wandelganggeheugen.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group section grid-bg is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-head is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Waar zit de knoop?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een propositie die niet landt. Een campagne die nog te los hangt. Een pitch, workflow, event of partnerroute die scherper moet. Stuur de frictie door. Dan zoeken we de hefboom.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons button-row is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/panamon.be\/index.php\/nl\/contact\/\">Mail Bram<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn alt\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/panamon.be\/index.php\/nl\/sneak-peek\/\">Bekijk de sneak peek<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/main>\n\n\n\n<footer class=\"wp-block-group footer is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group footer-inner is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized logo\"><a href=\"https:\/\/panamon.be\/index.php\/nl\/\"><img decoding=\"async\" src=\"https:\/\/panamon.be\/wp-content\/uploads\/2022\/10\/Panamon_Logo_Temp.png\" alt=\"Panamon\"\/><\/a><\/figure>\n\n\n<nav class=\"items-justified-center footer-links wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-is-layout-3e41869c wp-block-navigation-is-layout-flex\" aria-label=\"Panamon Menu NL 2\"><ul class=\"wp-block-navigation__container items-justified-center footer-links wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/diensten\/\"><span class=\"wp-block-navigation-item__label\">Diensten<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/sneak-peek\/\"><span class=\"wp-block-navigation-item__label\">Sneak Peek<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/werkveld\/\"><span class=\"wp-block-navigation-item__label\">Werkveld<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/over-bram\/\"><span class=\"wp-block-navigation-item__label\">Over Bram<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/\"><span class=\"wp-block-navigation-item__label\">EN<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/panamon.be\/index.php\/nl\/contact\/\"><span class=\"wp-block-navigation-item__label\">Contact<\/span><\/a><\/li><\/ul><\/nav>\n\n\n<p class=\"wp-block-paragraph\">Andere kamers. Zelfde patroon.<\/p>\n<\/div>\n<\/footer>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Naar inhoud Werkveld Brede range. Zelfde patroon. Het werk beweegt tussen verschillende kamers zonder de draad te verliezen: merk, sales, creatie, tech, productie, partnerships, operations en de mensen die het idee moeten laten landen. Waar ik op werkte. Sommige namen zijn klanten, andere partners, sponsors, platformen of projectcontexten. De rode draad zit in het soort [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank-canvas","meta":{"footnotes":""},"class_list":["post-898","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/pages\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":6,"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/pages\/898\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/pages\/898\/revisions\/1005"}],"wp:attachment":[{"href":"https:\/\/panamon.be\/index.php\/wp-json\/wp\/v2\/media?parent=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}